Daniel SimonsAIRED: June 13th , 2011– 11 am PST


Available for 6-16-11  PLAYDOWNLOAD

TITLE: “The Invisible Gorilla”

SPECIAL GUEST:  Daniel Simons – Professor of Psychology – Beckman Institute, University of Illinois – Co-Author of The Invisible Gorilla


Allen and Dr. Melody discuss with Chris Chabris and Daniel Simons their ground-breaking new book, The Invisible Gorilla, which focuses on the illusions of attention, memory, confidence, knowledge, cause, and potential.

Using dozens of real-world stories and pop-culture examples backed by clever experiments, the authors show how we continually get things wrong, and how it may be possible, for the first time, to see the world as it truly is

ABOUT “The Invisible Gorilla”

Reading this book will make you less sure of yourself-and that’s a good thing. In The Invisible Gorilla, we use a wide assortment of stories and counterintuitive scientific findings to reveal an important truth: Our minds don’t work the way we think they do. We think we see ourselves and the world as they really are, but we’re actually missing a whole lot.

We combine the work of other researchers with our own findings on attention, perception, memory, and reasoning to reveal how faulty intuitions often get us into trouble. In the process, we explain:

  • Why a company would spend billions to launch a product that its own analysts know will fail
  • How a police officer could run right past a brutal assault without seeing it
  • Why award-winning movies are full of editing mistakes
  • What criminals have in common with chess masters
  • Why measles and other childhood diseases are making a comeback
  • Why money managers could learn a lot from weather forecasters

Again and again, we think we experience and understand the world as it is, but our thoughts are beset by everyday illusions. We write traffic laws and build criminal cases on the assumption that people will notice when something unusual happens right in front of them. We’re sure we know where we were on 9/11, falsely believing that vivid memories are seared into our mind with perfect fidelity. And as a society, we spend billions on devices to train our brains because we’re continually tempted by the lure of quick fixes and effortless self-improvement.

The Invisible Gorilla reveals the numerous ways that our intuitions can deceive us, but it’s more than a catalog of human failings. In the book, we also explain why people succumb to these everyday illusions and what we can do to inoculate ourselves against their effects. In short, we try to give you a sort of “x-ray vision” into your own minds, with the ultimate goal of helping you notice the invisible gorillas in your own life.

Our goal/objective at Pegasus ECT is to help you understand Equine Assisted Psychotherapy (EAP), Horse Therapy, and Equine Jobs, which are based on the experiential therapeutic treatment approach designed to manifest the ABC’s of life for individuals and groups alike. The ABC’s are two vital components, behaviors and communication, brought together by the first step in change, awareness.  Change is constant; it is inevitable, yet it needs awareness to be productive.  The Awareness of Behaviors and Communication (ABC’s) is imperative for growth and development as a Human Being.  For many people, this healthy normal process can be hindered, or better yet sabotaged, on an unconscious level.  Meaning they react to people, places, things, and situations because of the perceived lack of options; rather than respond, like we do in horse therapy.

Options, choices are abundant; however, difficult to visualize because individuals usually focus on what they cannot do, rather than what they can do.  With EAP, individuals will have the opportunity to explore behaviors and patterns that may create problems in their lives.  And these problems require honest assertive communication, which is verbal and non-verbal.  Believe it, or not, non-verbal communication (body language) is 97% of ALL communication.  In fact, Human Beings are usually not aware of their non-verbal cues and may generate mixed messages to others, which can be counterproductive, unintentional of course.   Moreover, our histories most dynamic and powerful beings can make the ABC’s possible, “Horses”.

They are honest, intuitive and nonjudgmental, which makes them the perfect Therapist, friend, parent, sibling, significant other, peer, boss, employee, and/or colleague, necessary for outside support and vast objectivity. Through Horse Therapy an addiction cure is always possible and the non-verbal communication that a horse can provide for addictions counseling is amazing.  The goal/objective is living life on life’s terms and it is a “team effort”.  This is our hope for you!

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