AIRED: December 6, 2010– 11 am PST
TITLE: “Integrating High Risk Kids into Promo Business”
SPECIAL GUEST: Jonathan Block-Verk, President of Promax/BDA, and Jonathan Mooney
Jonathan Block-Verk, President of Promax/BDA, and Jonathan Mooney join Allen and Melody to announce the December 11th, Promo Pathways Program Competition that will integrate high risk teens 17 to 21 into the promotion commercial business.
Promax, the lead company in the effort, has designed the competition with Santa Monica College to allow fifty of the top creative students and those interested in the promo business to show their creativity to a executives from Fox, CNN, ESPN and more.
PromaxBDA is the leading global resource for education, community, creative inspiration and career development for marketing, promotion and design professionals within the entertainment/information industry. It is the mission of the PromaxBDA Association to lead the conversation about the role marketing, promotion and design play in the value of media across content platforms.